Overview
The Growify Attribution Page is an essential tool for understanding your ad channels' effectiveness and optimizing your marketing strategy. By accurately tracking which ads drive conversions, you can better allocate your advertising budget and maximize your return on investment (ROI). This article will guide you through setting up and using the attribution page, providing insights into the different attribution models, adjusting attribution windows, and analyzing granular data for each ad channel.
Before using the Attribution Page, complete the Onboarding Guide: Getting Setup on Growify 🚀 tutorial.
These foundational steps are crucial. Without accurate setup, your attribution data won't reflect true conversion sources.
Video Guide
Understanding the Attribution Models
The attribution page lets you choose from multiple attribution models, each highlighting a different aspect of your customer journey. Here’s a breakdown of the options:
First Touch: Attributes 100% of the conversion credit to the first ad interaction.
Last Touch: Gives full credit to the last ad clicked before the purchase.
Last Non-Direct Touch: Excludes direct visits and gives credit to the last ad interaction before a conversion.
Linear: Distributes conversion credit evenly across all ad interactions leading up to a purchase.
Selecting the right attribution model helps you understand your ads' impact and identify the most influential parts of your marketing funnel.
Configuring Your Attribution Window
The attribution window defines the period during which a conversion is attributed to a user’s ad click. Growify allows a window of up to 90 days, enabling tracking of longer sales cycles. A shorter window (e.g., 1 or 7 days) provides insights into immediate ad effects, while a longer window (up to 90 days) captures long-term influence, particularly valuable for higher-value or longer-decision-cycle purchases.
Analyzing Data from Ad Channels
Once your data flows into the attribution page, Growify displays each channel's performance metrics:
Platform Reported vs. Growify Pixel Data: The attribution page shows ROAS (Return on Ad Spend) from each ad platform and compares it to Growify’s data, offering a clearer picture of true conversion sources.
Conversion Details: By clicking on specific conversion metrics, you can view individual transaction details, such as the exact ad clicked, customer information, and order specifics.
This comparison is key because ad platforms often overestimate their impact. Growify's pixel tracking provides unbiased insights, helping you understand which ads genuinely drive conversions.
Deep Dive: Campaign, Ad Group, and Ad-Level Insights
Growify’s attribution page allows you to analyze your marketing efforts at multiple levels:
Campaign Level: Evaluate which campaigns generate the highest conversions.
Ad Group Level: Pinpoint which ad groups contribute most to your bottom line.
Individual Ads: Assess specific ad performance, identifying the highest-impact ads.
This feature enables you to make data-driven decisions, ensuring that each advertising dollar goes toward the highest-performing content.
Additional Features
Growify’s Attribution Page includes several customization options for easier data handling:
Date Selector: Filter data for specific timeframes.
Customizable Columns: Add, remove, or reorder columns to tailor the view to your needs.
Data Export: Export data to CSV for further analysis, making it easy to use the information for pivot tables or other in-depth reporting.
These features enhance the usability of Growify’s attribution data, enabling you to adapt the interface to your needs and perform additional analyses as required.