Attentive is a leading SMS marketing platform that helps brands engage with their customers through personalized text messages. Integrating Attentive with Growify allows you to track your campaigns and analyze their performance using UTM parameters. Follow this guide to set up UTM tracking for your Attentive campaigns.
Step 1: Enable UTM Tracking in Attentive
To set up UTM tracking in Attentive, follow these steps:
Navigate to the Settings tab in your Attentive account.
Select Google Analytics from the menu.
Ensure the Enable Google Analytics Link Tracking toggle is switched on.
Step 2: Configure UTM Parameters
Next, configure the UTM parameters:
Input "attentive" in the UTM_Source field.
Input "text" in the UTM_Medium field.
Step 3: Add UTM Campaign Name
For each campaign:
Click the URL button and input the unique UTM campaign name to identify the campaign.
Click Save to apply the settings.
By integrating Attentive with Growify, you can easily track and analyze the effectiveness of your SMS marketing campaigns.