Growify enables you to track the performance of your TikTok ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure Adroll impact across your customer journey inside Growify.
How to track Adroll Ads on Growify:
Make sure the destination URL contains a utm_source=adroll, if the utm_source is not equal to “adroll”, please add a param &gr_source=adroll at the end of your url. Add this for new and existing ads.
Here’s the Step-By-Step Guide to update UTM parameters:
Appending UTMs to existing ads
Go to the Ad Library tab in the left navigation menu.
Hover over an ad that you want to add a UTM to.
Click Edit.
Click on 'Edit UTM' and edit the UTM parameters.
Appending UTMs to new ads
Go to the left navigation menu and click Ad Library.
Click Create and select Upload Web Ads.
Fill out the necessary fields.
Enter the destination URL with UTMs included.