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Google Ads Integration

Apple Sepin avatar
Written by Apple Sepin
Updated over 7 months ago

Google Ads Integration

Integrating your Google Ads account with Growify allows you to streamline your advertising efforts and gain deeper insights into your campaign performance. With this integration, you can track, analyze, and optimize your Google Ads with ease.

Follow these instructions to implement Growify Pixel into your Google Ads account.

Table of UTM parameters

Name

UTM Value

Alternative UTM Key

Description

gr_source

google

utm_source

Ad Source Channel

gr_campaign

{campaignid}

utm_campaign

Campaign ID

gr_term

{adgroupid}

utm_term

Ad Group ID

gr_content

{keyword}

utm_content

Ad Name

gr_gadid

{creative}

utm_id

Google Ad ID


Step 1 Copy tracking parameters in Google Ads:

The tracking parameters can be used on their own or added to any existing tracking parameters you already use.

Please note the alternative columns and UTM parameters that Growify detects. If you are already using some of these, you can skip adding those specific parameters.

{lpurl}?gr_source=google&gr_campaign={campaignid}&gr_term={adgroupid}&gr_gadid={creative}

Step 2. Paste the tracking UTM parameters into the Google Ads tracking template

Where to manually input these tracking parameters:

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