Google Ads Integration
Integrating your Google Ads account with Growify allows you to streamline your advertising efforts and gain deeper insights into your campaign performance. With this integration, you can track, analyze, and optimize your Google Ads with ease.
Follow these instructions to implement Growify Pixel into your Google Ads account.
Table of UTM parameters
Name | UTM Value | Alternative UTM Key | Description |
gr_source | utm_source | Ad Source Channel | |
gr_campaign | {campaignid} | utm_campaign | Campaign ID |
gr_term | {adgroupid} | utm_term | Ad Group ID |
gr_content | {keyword} | utm_content | Ad Name |
gr_gadid | {creative} | utm_id | Google Ad ID |
Step 1 Copy tracking parameters in Google Ads:
The tracking parameters can be used on their own or added to any existing tracking parameters you already use.
Please note the alternative columns and UTM parameters that Growify detects. If you are already using some of these, you can skip adding those specific parameters.
{lpurl}?gr_source=google&gr_campaign={campaignid}&gr_term={adgroupid}&gr_gadid={creative}
Step 2. Paste the tracking UTM parameters into the Google Ads tracking template
Where to manually input these tracking parameters: