Integrating your Meta Ads account with Growify allows you to streamline your advertising efforts and gain deeper insights into your campaign performance. With this integration, you can track, analyze, and optimize your Meta Ads with ease.
Meta Ads Integration
Follow these instructions to implement Growify Pixel into your Facebook Ads account.
Here is a table of custom UTM parameters:
UTM Key | UTM Value | Alternative UTM Key | Description |
gr_source | utm_source | Ad Source Channel | |
gr_campaign | {{campaign.id}} | utm_campaign fbc_id fb_campaignid | Campaign ID |
gr_term | {{adset.id}} | utm_term fb_adsetid | Ad Group ID |
gr_content | {{ad.name}} | utm_content | Ad Name |
gr_fbadid | {{ad.id}} | utm_id fb_adid | Facebook Ad ID |
Step 1 Copy the tracking UTM parameters
These tracking parameters can be used on their own, or simply added to whatever tracking parameters you already use.
Please note the alternative columns and UTM parameters that Growify detects. If you are already using some of these, you can skip adding those specific parameters.
gr_source=facebook&gr_campaign={{campaign.id}}&gr_term={{adset.id}}&gr_content={{ad.name}}&gr_fbadid={{ad.id}}
Step 2. Paste the tracking UTM parameters into the Meta Ads tracking section
Where to manually paste these tracking parameters:
