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Why do my store and ad account need to use the same currency?

Apple Sepin avatar
Written by Apple Sepin
Updated over 8 months ago

At Growify, ensuring the accuracy of your analytics is our top priority. Currently, Growify does not support cross-channel currencies between stores and ad channels. This is due to the inherent volatility of currency exchange rates, which makes it challenging to blend and convert all the data at runtime into a single, consistent currency.
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By requiring the same currency across your store and ad accounts, we can maintain the accuracy of your data, providing you with reliable insights and avoiding potential discrepancies that could arise from fluctuating exchange rates.

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