What are the technical details of the PowerPixel™?

The PowerPixel™ is server-side pixel, which is also called "postback URLs" or "server-side conversion tracking". It is a way to track conversions that bypasses the browser and enables us to track conversions when cookie-based conversion tracking isn't available, such as when tracking conversions on mobile devices. This gives us greater tracking accuracy and capabilities than cookie tracking. In the future, Growify's PowerPixel™ will be able to connect the data and feed more accurate information back to ad platforms for increased data accuracy.