Skip to main content

SMART ID: Digital Identity Blueprint

Apple Sepin avatar
Written by Apple Sepin
Updated over 10 months ago

Growify employs an innovative SmartID approach which acts as a digital fingerprint coupled with machine learning algorithms to identify users across various devices by leveraging over 30+ unique fields to track of a customer's lifetime value within across all advertising channels. By analyzing various data points and user behaviors, such as browsing history, device characteristics, and interactions with ads, digital fingerprints enable marketers to gain valuable insights into customer preferences and behaviors, optimize ad campaigns, and enhance overall marketing effectiveness.

Did this answer your question?