Growify enables you to track the performance of your Taboola Ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure Taboola Ads impact across your customer journey inside Growify.
Table of UTM parameters
Here is a table with all UTM parameters that Growify will use to track all new and existing Taboola Ads.
UTM Key | UTM Value | Alternative UTM Key | Description |
gr_source | taboola | utm_source | Taboola Source Channel |
gr_campaign | {campaign_id} |
| Campaign ID |
gr_campaign_item | {campaign_item_id} |
| Campaign Item ID |
This is the tracking code you need to add to your Taboola Ads.
gr_source=taboola&gr_campaign={campaign_id}&gr_campaign_item={campaign_item_id}
Adding UTM Parameters at the Campaign Level
URL parameters can be added at the campaign level. This means the URL parameters added will be appended to every ad in that specific campaign. Here is how to add URL parameters at the campaign level:
When creating a new campaign or editing an existing campaign, you can add URL parameters at the bottom of the New Campaign/Edit Campaign page, in the Tracking Code section.
Navigate to the tracking code section and add the following code:
gr_source=taboola&gr_campaign={campaign_id}&gr_campaign_item={campaign_item_id}
You should not add a question mark or an ampersand in the beginning of the tracking code (Taboola adds it automatically in their backend).
Adding UTM Parameters at the Campaign Ad Level
When creating new ads to a new or existing campaign, you can add URL parameters to individual destination URLs.
Create your ads for a new or existing campaign.
In the Landing Page URL section, add a question mark ("?") at the end of the original URL. A question mark should always separate your destination URL and your URL parameters.
Then, add these parameters at the end of the URL:
gr_source=taboola&gr_campaign={campaign_id}&gr_campaign_item={campaign_item_id}
4. Save your ads to your campaign.
You're All Set! 🚀
Need help? Visit our Product Documentation or Help Center or contact our support team.