Growify enables you to track the performance of your X (formerly Twitter) ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure X Ads impact across your customer journey inside Growify.
Since X Ads do not support dynamic UTM parameters, you need to manually enter the campaign id, ad group id, and ad id as tracking parameters into the website URL of your promoted post. This manual entry is necessary for Growify to attribute ad platform clicks to sessions on your website accurately.
X requires these tracking parameters to be appended to the end of the Destination URL of each ad before the campaign & ad are published. Once published, a tweet and the Destination URL of that tweet can not be edited.
Appending UTMs to New Ads
Go to X Ads Manager.
Create a New Campaign. Click on 'Create campaign' and choose your campaign objective.
Set Up Your Ad Group. Define your audience targeting, budget, and schedule.
Create Your Ad. Design your ad creative (tweet text, image, or video) and select your desired call-to-action.
Locate the Website URL Field. When configuring your call-to-action button or adding a link to your ad, you'll find a field to enter your website URL.
Inject UTM Parameters. Append your UTM parameters directly to the end of your website URL in this field.
Make sure the destination URL contains following parameters:
gr_source=twitter
gr_campaign=REPLACE_WITH_CAMPAIGN_ID gr_adset_id=REPLACE_WITH_ADSET_ID gr_ad_id=REPLACE_WITH_AD_ID
7. Review and Launch. Double-check your ad preview and ensure the URL with UTM
parameters is correct. Then, launch your campaign.
You're All Set! 🚀
Need help? Visit our Product Documentation or Help Center or contact our support team.