Growify enables you to track the performance of your Reddit Ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure Reddit Ads impact across your customer journey inside Growify.
Table of UTM parameters
Here is a table with all UTM parameters that Growify will use to track all new and existing Reddit Ads.
UTM Key | UTM Value | Alternative UTM Key | Description |
gr_source | utm_source | Reddit Source Channel | |
gr_campaign | {{CAMPAIGN_ID}} | utm_id | Campaign ID |
gr_adset_id | {{ADGROUP_ID}} | adgroup_id | Ad Group ID |
gr_ad_id | {{AD_ID}} | ad_id | Ad ID |
gr_term | {{AD_NAME}} | utm_term | Ad Name Term |
Here is an example of a destination URL with the UTM parameters added:
https://www.example.com/?gr_source=reddit&gr_campaign={{CAMPAIGN_ID}}&gr_adset_id={{ADGROUP_ID}}&gr_ad_id={{AD_ID}}&gr_term={{AD_NAME}}
1. Login to Reddit Ads Account
2. Install UTM Parameters
Navigate to the Ads section
Click Dashboard (1)
3. Navigate to the Campaigns section (2)
4. Select the campaign you want to update
5. Open the relevant Ad Group
6. Click on the specific Ad
7. Click Edit
8. Scroll down to the Destination URL section (3)
9. Expand Tracking Parameters if available
10. Click Submit/Save to apply your changes
Make sure the destination URL contains a utm_source=reddit, if the utm_source is not equal to “reddit”, please add a param &gr_source=reddit at the end of your url. Add this for new and existing ads.
You're All Set! 🚀
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