In today’s competitive digital landscape, maximizing the impact of ad creatives across multiple platforms is crucial. Growify’s Creatives Page is a powerful tool that centralizes ad performance data across Meta (Facebook, Instagram) and Google, making it easier to identify and enhance the most effective creatives. Designed to save time and provide a clear picture of which ads are driving results, the Creatives Page combines advanced filtering, data consolidation, and customizable metrics.
In this guide, we’ll take you through the key features of Growify’s Creatives Page, providing a step-by-step approach to help you streamline your ad creative analysis and enhance your advertising strategy.
Overview of the Creatives Page
The Creatives Page offers a consolidated view of all ad creatives—images, videos, and ad copy—across Meta and Google platforms. One of its standout features is the ability to automatically consolidate duplicate creatives. For instance, if an image is used across multiple ads, the tool will average the performance metrics, allowing you to evaluate its impact more accurately. This feature eliminates the need to manually track performance across duplicate ads, enabling you to focus on scaling high-performing creatives.
Video Guide
Step 1: Setting Up Your View
The Creatives Page provides intuitive options to tailor your view according to your analysis needs:
Select Platforms
At the top of the page, you can choose to view:
Only Meta ad creatives
Only Google ad creatives
Both platforms combined
This feature allows for both focused and comparative analyses, making it easier to optimize your strategy for each platform.
Choose a Time Period
Set a specific time frame, such as the past week, month, or quarter, to analyze performance. This feature ensures that you’re assessing the most relevant data for timely insights.
Filter by Creative Type
The sidebar allows you to filter by creative type—images, videos, or ad copy—or view all creatives together. This segmentation provides an organized approach to analyzing each content type’s performance.
Step 2: Consolidating Duplicate Creatives for a Clearer View
One of the most valuable aspects of the Creatives Page is the automatic consolidation of duplicate creatives. If an image is used across multiple ads on a platform, Growify combines the metrics into one averaged view, rather than treating each instance separately. This feature offers several advantages:
Enhanced Efficiency: Consolidation saves you time by eliminating the need to manually cross-reference duplicate ads.
Improved Clarity: By combining data, the tool highlights which creatives—images, videos, or copy—are driving performance, without inflated data from duplicates.
Data-Driven Insights: This consolidated view provides a more accurate assessment of each creative’s true impact, making it easier to decide which elements to prioritize.
Step 3: Selecting Key Performance Metrics
Growify allows users to track up to six metrics to evaluate creative performance comprehensively. Popular metrics include:
ROAS (Return on Ad Spend): Measures the revenue generated per dollar spent.
Spend: Tracks the total advertising budget used.
Conversion Value: Reflects the total revenue generated.
Conversion Rate: Percentage of users who took the desired action.
AOV (Average Order Value): Indicates the average transaction value.
Conversions: Total number of completed actions, such as purchases or sign-ups.
Example: Prioritizing Conversion Value
If you aim to maximize conversion value, select this metric, and Growify will display the creatives with the highest performance. You can then sort ads by this metric or any other of your chosen metrics to focus on top performers. This flexibility allows you to evaluate and prioritize the creatives that contribute most to your campaign goals.
Step 4: Optimizing Your Ad Strategy Using Best-Performing Assets
Once you’ve set up the Creatives Page with your chosen filters and metrics, you can use the results to fine-tune your ad strategy:
Identify Top-Performing Assets: By sorting and filtering the data, you can see which combinations of images, videos, and ad copy have the most impact. This helps you identify elements that resonate with your audience.
Segment by Creative Type or Platform: Drill down further by isolating performance by creative type (e.g., images only) or by platform (e.g., Meta ads only). This analysis allows for a focused optimization approach.
Filter by Spend Threshold: Narrow down results by filtering for creatives with a minimum spend, ensuring you’re focusing on the most impactful ads.
By understanding which specific assets drive results, you can refine your campaigns and scale high-performing content across Meta and Google.
Step 5: Leveraging Advanced Filtering and Visualization Options
The Creatives Page offers two primary viewing formats to support a streamlined analysis:
Thumbnail Format: This format provides a visual overview of the top creatives, allowing users to quickly assess which assets are most engaging.
Chart Format: The chart view offers a data-centric perspective, with performance metrics displayed for easier comparison across creatives.
These visual options help users quickly evaluate the effectiveness of their campaigns and gain a clear perspective on which assets should be prioritized.